Step by Step Training Course
Diploma in Digital Marketing Course
Diploma in Digital Media is designed to help you develop an advance understanding of the Digital Marketing, Social Media Marketing, Web and Internet Marketing. This course covers practical skills to implement and manage effective Digital Marketing strategies and promote any business online. It covers all necessary training topics, tools and strategies needed to target more & more customers online including Web Marketing, Social Media Marketing, Email Marketing, Video Marketing & many more.
Who Can Join?
If you are a Marketing Employee, I.T person, social media marketer, website or Graphic Designer, you can join this advance course & complement your skills with Digital Marketing.
Course Modules :
M 01 : Digital Marketing Fundamentals
M 02 : Website Planning and Structure
M 03 : Facebook Marketing for Business
M 04 : Google Awards and PPC Advertising
M 05 : YouTube and Video Marketing
M 06 : E-mail Marketing for Business
M 07 : Lead Generation & Marketing Automation
M 08 : ecommerce and Payment Gateway
M 09 : Remarketing Strategies – Advance Level
M 10 : Google Plus for Business
M 11 : LinkedIN and Twitter Marketing
M 12 : Google Analytics and Webmaster Tool
M 13 : Search Engine Optimization (SEO)
M 14 : Affiliate Marketing & Google AdSense
M 15 : Case Studies and Practical Assignments
M 16 : Google Certification Program Training
Detailed Topics Covered In Each Module…
Module 1 : Digital Marketing Fundamentals
Marketing v/s Sales Section
Marketing Mix and 4 Ps Section
What is Digital Marketing Section
Inbound vs Outbound Marketing Section
Content Marketing Section
Understanding Traffic Section
Understanding Leads Section
Strategic Flow for Marketing Activities
Module 2 : Website Planning and Structure
WWW/ Domains
Buying a Domain
Website Language & Technology
Core Objective of Website and Flow
One Page Website
Strategic Design of Home Page
Strategic Design of Products & Services Page
Strategic Design of Pricing Page
Portfolio, Gallery and Contact Us Page
Call to Action (Real Engagement Happens)
Designing Other Pages
SEO Overview
Google Analytics Tracking Code
Website Auditing
Designing WordPress Website